Transparency is wonderful and yields better decision making. On the flip side, it also bubbles up the marketing rubbish we all have been preached. Such is the case for Xero when CCPA data privacy regulations rolled in (January 2020) and Xero had to dust off some cobwebs and come clean to their customers on how customer data entry is being handled by their magic expense app. tl;dr Xero uses CloudFactory (cloud labor platform) for data extraction of customer business receipts & bills in order to provide automated data entry as an expense management solution. Marketing vs Reality As competition in the cloud became fierce, accounting software firms needed to release new features to give them a competitive advantage over competitors deploying daily into the cloud and directly into customer hands. With that was born the MVP (minimum viable product): marketing making bold claims for features barely matching those claims. Xero Expense App Data Entry Tricks Such is the Xero ...
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